nice to meet you.
I’m a Toronto-based advertising strategist.
I help brands connect with people by informing creative campaigns that tell interesting stories and leave lasting impressions.
My approach
HUMAN-CENTERED
I get to the heart of emotions, behaviors, and desires, using research to craft campaigns that truly speak to people. Through authentic storytelling, I make sure work doesn’t just land—it sticks, building real connections that matter.
CULTURALLY-DRIVEN
I thrive on working closely with clients and teams to craft ideas that feel effective and engaging, working together every step of the way to get to the best possible work.
ultra-collaborative
I tap into cultural trends and shifts, making sure my campaigns are always in sync with the moment. By blending big-picture creativity with sharp execution, I turn fresh ideas into results that leave a lasting impact.
Welcome to my world
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Welcome to my world *
SOME NOTABLE WORK
FIRST RESPONSE
“Put on a Smile"
Shifting the brand’s key messaging to better resonate with a fresh target.
TROJAN
“GOOD VIBRATIONS”
Promoting a new innovation while up against some mighty regulations.